Ace of Spades Champagne Price: Every Bottle, Every Size — Is It Actually Worth It?
You have seen the bottle. Gold, lacquered, embossed with a playing card symbol that has become one of the most recognisable images in luxury culture. You have watched it arrive at VIP tables from Miami to Monaco. You have wondered, at some point, what it costs — and whether the price is real or theatre.
This guide answers both questions completely. By the end, you will know exactly what Ace of Spades Champagne costs in 2025 — from the $300 entry bottle to the $200,000 Midas — and more importantly, you will understand precisely what that money is paying for. Not the marketing. Not the celebrity association. The actual wine.
First, Let’s Settle the Name Question
Ace of Spades Champagne and Armand de Brignac are the same thing. Armand de Brignac is the official house name — the name on the CIVC registration, the name used in the wine trade, the name that appears in fine wine auction catalogues. Ace of Spades is the nickname the world gave it after Jay-Z’s gold bottle became a global cultural moment in 2006.
Both names refer to Champagne produced by the Cattier family in Chigny-les-Roses, in the Montagne de Reims, using their own Grand Cru and Premier Cru vineyards and a winemaking philosophy developed over 260 years. The Ace of Spades emblem on the bottle is the brand’s visual signature — the pewter playing card that now means something specific in the language of celebration.
When you are searching for a price, shopping online, or asking a sommelier, both names work. This guide uses both interchangeably because that is how the world uses them.
The Ace of Spades Champagne Price Breakdown: Every Expression in 2025
There are five core Ace of Spades Champagne expressions, each in its own distinctively coloured bottle. Here is what each one costs, what is inside it, and what occasion it is built for.
Ace of Spades Brut Gold — The Gold Standard
Bottle colour: Metallic gold Price at Noir Cellars: From $340 per 750ml
The average market price for the Ace of Spades Champagne Brut Gold is approximately $303 per 750ml. At Noir Cellars the current expression is priced from $340, reflecting our sourcing through authorised channels with full provenance documentation and temperature-controlled storage. Joe Bates
The Brut Gold is a blend of roughly half Pinot Noir with 40% Chardonnay and 10% Meunier. On the nose: white peach, dewy wet stone, cherry blossom, and bread dough. Medium-bodied and juicy on the palate, with a fine mousse and a sweet citrus-inflected finish. On the palate it is rich and creamy, charming with its intense fruit expression — exotic fruits, cherry — complemented by subtle notes of lemon, vanilla, and honey. Joe Bates
This is the entry point to the Ace of Spades Champagne world and the bottle most people are referring to when they say Ace of Spades. It is not a compromise product. The Brut Gold was voted Best Champagne in the World at a Fine Champagne magazine blind tasting — assessed on the liquid, not the label.
Buy Ace of Spades Brut Gold at Noir Cellars →
Ace of Spades Brut Rosé — The Rose Gold
Bottle colour: Rose gold metallic Price at Noir Cellars: From $520 per 750ml
The Brut Rosé is where Ace of Spades Champagne begins to separate itself from everything else in the prestige sparkling market. The Armand de Brignac Rosé is crafted by adding 15% of still red wine to the final blend — Pinot Noir harvested from old vines that produce fruit with great flavour intensity. This provides a deeper texture and richer red fruit nuances. On the nose: strawberry, currants and cherry, with floral hints and a touch of sweet almond. The red grape dominance brings a structured palate filled with black fruits, cherries, and hints of baked pastry. Research And Markets
Produced in smaller quantities than the Brut Gold, the Rosé commands its premium through both rarity and quality. The rose-gold metallic bottle is the most photographed bottle in luxury hospitality globally — and unlike many things that exist primarily to be photographed, what is inside justifies the occasion the outside promises.
Buy Ace of Spades Rosé at Noir Cellars →
Ace of Spades Blanc de Blancs — The Silver
Bottle colour: Silver metallic Price at Noir Cellars: From $480 per 750ml
The Silver is where the Ace of Spades Champagne range reveals its winemaking seriousness most directly. One hundred percent Chardonnay from the Côte des Blancs — Champagne’s most celebrated white grape growing region — the Blanc de Blancs is the expression that most clearly demonstrates why the Cattier family’s 260 years of expertise behind this brand are not merely historical footnote.
Where the Brut Gold is generous and the Rosé is sensual, the Blanc de Blancs is precise. White flowers, green apple, preserved lemon, chalk minerality, and a fine persistent mousse that carries the wine across a long, clean finish. This is Ace of Spades Champagne for the buyer who has moved beyond the gold bottle and wants to understand what the winemaking team is genuinely capable of.
Buy Ace of Spades Blanc de Blancs at Noir Cellars →
Ace of Spades Blanc de Noirs — The Black Bottle
Bottle colour: Deep black metallic Price at Noir Cellars: From $680 per 750ml
The rarest of the five core Ace of Spades Champagne expressions. One hundred percent Pinot Noir. The most structured, most powerful, most complex wine in the range — and the one that commands the strongest secondary market demand among serious collectors.
Dark cherry, kirsch, graphite, raspberry, a savoury mineral backbone and a finish that builds rather than fades. The black bottle is visually the most dramatic in the Ace of Spades Champagne collection, and the wine inside matches the ambition of the packaging in ways that the casual buyer rarely expects. This is a collector’s Champagne and a serious drinker’s Champagne simultaneously.
Buy Ace of Spades Blanc de Noirs at Noir Cellars →
Ace of Spades Demi-Sec — The Indulgent
Bottle colour: Gold (distinct from Brut Gold) Price at Noir Cellars: From $360 per 750ml
The Demi-Sec is the quietest expression in the range and, for that reason, often the most surprising. Richer and slightly sweeter than the Brut Gold, with ripe stone fruit, honey, and a warm finish that makes it the natural companion for fruit-forward desserts, soft cheeses, and occasions that call for something less austere. It is also one of the very few demi-sec prestige Champagnes on the market at any price — a genuine rarity in a category that almost everyone abandoned in favour of brut styles.
Buy Ace of Spades Demi-Sec at Noir Cellars →

The Large Format Price Guide: From Magnum to Midas
This is where the Ace of Spades Champagne price story becomes genuinely extraordinary — and where the brand occupies territory no other Champagne house can claim.
The Ace of Spades collection includes formats from the standard 750ml bottle all the way up to the 30-litre Midas — believed to be the only Champagne available in this format, anywhere in the world. Crunchbase
Here is the complete large format price guide:
| Format | Volume | Equivalent Bottles | Price at Noir Cellars |
|---|---|---|---|
| Half Bottle | 375ml | ½ | From $175 |
| Standard | 750ml | 1 | From $340 |
| Magnum | 1.5L | 2 | From $750 |
| Jeroboam | 3L | 4 | From $1,500 |
| Rehoboam | 4.5L | 6 | From $2,400 |
| Methuselah | 6L | 8 | From $3,200 |
| Salmanazar | 9L | 12 | From $5,000 |
| Balthazar | 12L | 16 | From $7,500 |
| Nebuchadnezzar | 15L | 20 | From $9,500 |
| Sovereign | 20L | ~27 | From $15,000 |
| Primat / Goliath | 27L | 36 | From $18,000 |
| Midas | 30L | 40 | From $20,000+ |
The Midas is not a marketing stunt. It is the physical upper limit of what can be produced using the traditional Champagne method, and it genuinely requires two people to lift and pour. It arrives in a bespoke wooden cradle and has appeared at events where the bottle itself was the spectacle — because at 30 litres of Ace of Spades Champagne, it is.
For large format orders and special event requirements, speak directly with our concierge team at concierge@noircellars.com or visit our corporate and events gifting page →.
What Actually Justifies the Ace of Spades Champagne Price?
This is the question that matters. The price of the Brut Gold — approximately $300–$340 per bottle — sits meaningfully above most non-vintage prestige Champagnes from the great houses. The question every honest buyer asks is: why?
The answer has three parts.
Part One: The production. Ace of Spades Champagne is made from Grand Cru and Premier Cru vineyards by the Cattier family, blended across three harvest years, aged a minimum of three years in cellars 199 steps underground, and dosed using a liqueur de tirage aged for one year in French oak barrels. The oak-aged dosage is a detail that most Champagne producers at any price point do not match — it adds a layer of toasted complexity and integration that is immediately discernible in the glass. Every bottle is then hand-finished: lacquered, embossed, assembled by hand, and sealed in a wooden case. The per-bottle labour cost alone exceeds most Champagnes.
Part Two: The quality. Ace of Spades Brut Gold was voted Best Champagne in the World at a Fine Champagne magazine blind tasting. This was a scored, blind assessment of Champagne on its merits. The liquid inside the gold bottle is not a premium packaging exercise — it is genuinely outstanding Champagne that holds its own against any prestige cuvée in the world at its price point. Our prestige cuvée Champagne ranking guide → places it seventh overall — behind Krug and Dom Pérignon on complexity but ahead of several Maisons with longer histories and higher cultural cachet.
Part Three: The scarcity. Ace of Spades produces approximately 100,000 bottles annually. Moët & Chandon produces 30 million. The production constraints are structural, not artificial — the Cattier family’s estate vineyards and hand-finishing process set a physical ceiling on volume that no marketing decision can override. Limited supply against sustained global demand is not a manufactured scarcity story. It is arithmetic.
Ace of Spades Price vs Competitors: How Does It Compare?
Knowing the Ace of Spades Champagne price means more when you can see it alongside the alternatives. Here is where it sits in the prestige landscape:
| Champagne | Style | Price (750ml) |
|---|---|---|
| Taittinger Comtes de Champagne | Vintage Blanc de Blancs | $180–$220 |
| Louis Roederer Cristal | Vintage | $250–$300 |
| Dom Pérignon | Vintage | $295–$400 |
| Ace of Spades Brut Gold | Non-vintage | $300–$350 |
| Krug Grande Cuvée | Non-vintage | $285–$350 |
| Ace of Spades Rosé | Non-vintage | $480–$550 |
| Ace of Spades Blanc de Noirs | Non-vintage | $650–$750 |
| Salon Le Mesnil | Vintage Blanc de Blancs | $750+ |
The Brut Gold sits at the same price point as Dom Pérignon and Krug — the two most celebrated prestige cuvées in the world. That positioning is intentional and, based on the quality of the liquid, it is defensible.
Explore the full comparison in our prestige cuvée Champagne ranking → or browse the competition directly through our complete Champagne collection →.
When to Buy Each Ace of Spades Champagne Expression
Buy the Brut Gold when: The occasion calls for a bottle that everyone in the room recognises and that delivers genuine prestige Champagne quality. Birthdays, deals, celebrations, VIP events. The universal answer within the Ace of Spades range. Shop Brut Gold →
Buy the Rosé when: The occasion is romantic, intimate, or simply demands the most visually arresting bottle at the table. The Rosé’s rose-gold presentation and red-fruit depth make it the natural choice for anniversaries, Valentine’s Day, and any moment that calls for something both beautiful and serious. Shop Rosé →
Buy the Blanc de Blancs when: You are buying for a serious Champagne drinker — someone who knows the category deeply and will appreciate the restraint, mineral precision, and winemaking seriousness that the Silver delivers. Shop Blanc de Blancs →
Buy the Blanc de Noirs when: You want the rarest, most complex expression in the range — for a collector, a significant milestone, or someone whose palate demands structure and depth over generosity. Shop Blanc de Noirs →
Buy a Magnum or larger when: The event is the story. A Magnum of Ace of Spades at a corporate dinner, a Jeroboam at a major celebration, a Midas at an event where the bottle’s arrival needs to be the moment. Contact our events team →
Gifting Ace of Spades Champagne: Packaging That Requires No Introduction
There are gifts that need context. A bottle of Ace of Spades Champagne is not one of them. The lacquered wooden case, the metallic bottle, the pewter Ace of Spades emblem — they communicate luxury, thoughtfulness, and scale before a word is spoken.
At Noir Cellars, every Ace of Spades Champagne order ships in our signature black-and-gold outer packaging with a personalised message card and branded tissue. For corporate gifting — client entertainment, team celebrations, event hospitality, branded gifting programmes — we offer volume pricing, custom messaging, and account management for orders of ten or more.
Browse our full Champagne gift range →, compare with gifts from Dom Pérignon → and Krug →, or contact concierge@noircellars.com for bespoke gifting requests.
Frequently Asked Questions
How much does Ace of Spades Champagne cost? The average market price for Ace of Spades Champagne Brut Gold is approximately $303 per 750ml. At Noir Cellars, current pricing starts from $340 for the Brut Gold, $480 for the Blanc de Blancs, $520 for the Rosé, and $680 for the Blanc de Noirs. Large formats range from $750 for a Magnum to $20,000+ for the 30-litre Midas. See our full Ace of Spades price list →. Joe Bates
Why is Ace of Spades Champagne so expensive? Three reasons: production quality (Grand Cru vineyards, three-year lees ageing, oak-aged dosage, hand-finished bottles), documented wine quality (voted Best Champagne in the World at a blind tasting), and genuine production scarcity (approximately 100,000 bottles per year — less than 0.4% of Moët & Chandon’s annual volume). The price reflects all three in roughly equal measure.
Is Ace of Spades the same as Armand de Brignac? Yes. Ace of Spades is the nickname — derived from the pewter playing card emblem on every bottle. Armand de Brignac is the official house name used in the wine trade, at auction, and on official documentation. Both names refer to the same wine produced by the Cattier family in Chigny-les-Roses, Champagne.
Which Ace of Spades Champagne is the rarest? The Blanc de Noirs — 100% Pinot Noir in the black metallic bottle — is the rarest of the five core expressions and the most sought-after among collectors. The Rosé is the next rarest. Both are produced in significantly smaller quantities than the Brut Gold.
Is Ace of Spades Champagne good quality or just marketing? It is genuinely excellent Champagne. The Brut Gold earned a blind tasting award for Best Champagne in the World. The Cattier family’s winemaking credentials span 260 years and predate the brand by centuries. The cultural story is part of what the brand is — but it is built on a foundation of real quality that holds up to direct comparison with any prestige cuvée at its price point. Our prestige cuvée ranking guide → assesses it honestly alongside the great classical houses.
Can I buy Ace of Spades Champagne in large formats online? Yes. Noir Cellars stocks multiple large format sizes from Magnum upward, with temperature-controlled storage and insured worldwide delivery. For Salmanazar (9L) and above, please contact our concierge team at concierge@noircellars.com for availability and specialist delivery arrangements.
How does the Ace of Spades price compare to Dom Pérignon? The Brut Gold sits at approximately the same price point as Dom Pérignon ($295–$400 depending on vintage). Both are justified at that price by quality, craft, and reputation. Dom Pérignon is vintage-declared and more linear; Ace of Spades is more immediately generous and hedonistic. Read our Dom Pérignon guide → for a full comparison.
Every Ace of Spades Champagne expression is available now at Noir Cellars — all five cuvées, all formats from half-bottle to Midas, with temperature-controlled storage and insured worldwide delivery as standard. Visit noircellars.com/champagne/armand-de-brignac or contact our concierge team at concierge@noircellars.com.

