When Five Basketball Legends Decided to Build the World’s Most Patient Tequila There is a particular type of premium spirit that exists because the people who created it were genuinely unsatisfied with everything available to them. Not dissatisfied in a marketing sense, not looking for a business opportunity, but honestly unable to find a tequila […]
The Billion-Dollar Tequila That Divides Every Serious Agave Drinker In 2017, Diageo paid $1 billion for a tequila brand that George Clooney and his friend Rande Gerber had originally created for their own personal use. Not to sell. Not to build an empire. Simply to have something they genuinely wanted to drink at their homes […]
The French Cognac That Changed the Cultural Conversation About Luxury Spirits There is a building in southwestern France that has been standing since 1494. Château de Cognac was founded in the fifteenth century, sits on the banks of the Charente river, and has been producing aged eaux-de-vie within its historic cellars for over five hundred […]
When a Medieval French Castle Became the World’s Most Talked About Cognac House There is an address in the heart of the Cognac region in southwestern France that has been producing aged eaux-de-vie since the sixteenth century. Château de Cognac sits at the edge of the Charente river, one of the oldest and most historically […]
When a Tequila Bottle Becomes a Work of Art Worth Owning There are spirits that arrive in beautiful bottles. There are spirits that arrive in collectible bottles. And then, in a category genuinely occupied by very few products in the entire global spirits world, there is Clase Azul Ultra — a spirit that arrives in […]
The Bottle That Divides the Tequila World No bottle in the premium spirits category generates stronger and more completely opposing reactions than Clase Azul Reposado. Ask ten serious tequila drinkers what they think of it and you will receive two entirely different conversations. Half will tell you it is a genuine work of art. That […]
The Premium Tequila That Never Stays in Stock for Long There is a very specific kind of frustration that comes with trying to buy Don Julio 1942 online. You find a retailer, check the product page, and the message is always the same. Out of stock. Back soon. Join the waitlist. This happens because demand […]
The Tequila Everyone Knows and Almost Nobody Has Properly Investigated Walk into any upscale bar in London, Dubai, Miami, or Tokyo and you will see the same bottle glowing on the back shelf. Tall, ridged like an agave stalk, catching the light in a way that shorter, squatter bottles simply cannot. It has appeared in […]
Twenty-One Years in the Making: Why Springbank’s Most Patient Expression Is Worth Every Penny There are whiskies that reward patience. And then there is Springbank 21, a bottle that requires patience not just from the drinker deciding when to open it, but from the distillery that spent over two decades deciding it was ready at […]
Rare Bourbon: The Obsessive Collector’s Guide to Finding, Buying and Owning the Finest Bottles There is a particular kind of frustration that exists only in the world of rare bourbon collecting. You wake up, check the forums, and discover that a local liquor store received an allocation of George T. Stagg at seven in the […]
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