Celebrity Spirits & Tequila
Three Years in Oak, One Big Question: Does the Best Extra Añejo Tequila Taste of Wood or of Mexico? Extra añejo is a vibe. All that time spent in wood transforms a blanco tequila into something decidedly different. Drinking certain extra añejos blind, you might not even recognise them as tequila, such is the impact […]
The One Gift Nobody Ever Returns: A Buyer’s Guide to Tequila That Actually Impresses Most gift guides tell you what to buy. This one tells you why. Because the difference between a premium tequila gift that genuinely impresses and one that simply communicates effort without thought is almost always the same thing: the bottle was […]
Four Hundred Years Between Spain and Mexico, One Bottle of Something Genuinely Different In 1707, a Spanish family established a connection with Mexico that would eventually produce, three centuries later, one of the most genuinely interesting premium tequilas in the market. That is not a number chosen for branding purposes. It is the founding year […]
When Five Basketball Legends Decided to Build the World’s Most Patient Tequila There is a particular type of premium spirit that exists because the people who created it were genuinely unsatisfied with everything available to them. Not dissatisfied in a marketing sense, not looking for a business opportunity, but honestly unable to find a tequila […]
The Billion-Dollar Tequila That Divides Every Serious Agave Drinker In 2017, Diageo paid $1 billion for a tequila brand that George Clooney and his friend Rande Gerber had originally created for their own personal use. Not to sell. Not to build an empire. Simply to have something they genuinely wanted to drink at their homes […]
The French Cognac That Changed the Cultural Conversation About Luxury Spirits There is a building in southwestern France that has been standing since 1494. Château de Cognac was founded in the fifteenth century, sits on the banks of the Charente river, and has been producing aged eaux-de-vie within its historic cellars for over five hundred […]
When a Medieval French Castle Became the World’s Most Talked About Cognac House There is an address in the heart of the Cognac region in southwestern France that has been producing aged eaux-de-vie since the sixteenth century. Château de Cognac sits at the edge of the Charente river, one of the oldest and most historically […]
When a Tequila Bottle Becomes a Work of Art Worth Owning There are spirits that arrive in beautiful bottles. There are spirits that arrive in collectible bottles. And then, in a category genuinely occupied by very few products in the entire global spirits world, there is Clase Azul Ultra — a spirit that arrives in […]
The Bottle That Divides the Tequila World No bottle in the premium spirits category generates stronger and more completely opposing reactions than Clase Azul Reposado. Ask ten serious tequila drinkers what they think of it and you will receive two entirely different conversations. Half will tell you it is a genuine work of art. That […]
The Premium Tequila That Never Stays in Stock for Long There is a very specific kind of frustration that comes with trying to buy Don Julio 1942 online. You find a retailer, check the product page, and the message is always the same. Out of stock. Back soon. Join the waitlist. This happens because demand […]
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