Four Hundred Years Between Spain and Mexico, One Bottle of Something Genuinely Different In 1707, a Spanish family established a connection with Mexico that would eventually produce, three centuries later, one of the most genuinely interesting premium tequilas in the market. That is not a number chosen for branding purposes. It is the founding year […]
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The Billion-Dollar Tequila That Divides Every Serious Agave Drinker In 2017, Diageo paid $1 billion for a tequila brand that George Clooney and his friend Rande Gerber had originally created for their own personal use. Not to sell. Not to build an empire. Simply to have something they genuinely wanted to drink at their homes […]



